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Degree and career prospects

Once you have successfully completed your Bachelor's degree in Digital Business Management, you will have to make a decision: Enter the professional world directly or follow up with a Master's degree? Here, many first ask themselves what they can do later with their studies. We would like to support you in answering this question from the very beginning. 

We can't tell you what specific job you will have later, but we can show you the areas in which you could work as a Digital Business Manager. We will also inform you about possible subsequent Master's degree programs and our support services for starting your career. 

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Diverse and interesting career possibilities

You finally want to start your career, earn your own money, and leave the student life behind you? With a Bachelor's in Digital Business Management, you can enter lower and middle management and move up from there. Thanks to your basic business and economic education, all areas of business are open to you. There are different entry possibilities, however, depending on your personal focus during your studies through elective modules, possible internships, and additional qualifications.

Due to the digital transformation of all areas of our economy and society, there is an ongoing need for highly trained graduates for digitalization projects and the management of digitized companies and organizations. LinkedIn has analyzed the jobs of the future: Knowledge in artificial intelligence is in high demand, personal contact remains important, companies are becoming more agile, new professions are emerging in various industries, and internationality is important. This is exactly what a degree in Digital Business Management prepares you for!

"Digital Business Managers," as you can call yourself after graduation, work especially in areas that want to drive digital advancement. That is to say, in areas with the same passion for digital solutions as you. Their mission: Develop new business opportunities through digital information technologies and make ineffective structures more efficient by expanding digital technologies. The aim is to use the possibilities of digitalization to create added value for customers, employees, companies, and society. As a digital business manager, you thereby ensure the future viability of companies and organizations. 

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[Übersetzen nach: English] Video: Berufsperspektiven und Master-Studiengänge

We see you in the following areas:

  • Research and business development
  • Change management
  • Customer experience / success management
  • Data science / consulting / engineering 
  • Digital project management
  • Digital transformation management
  • Digital marketing
  • Innovation management 
  • Process management
  • Product management for digital products and services
  • Business consulting and entrepreneurship

Master’s programs

Do you want to know more? Then simply continue your studies and acquire additional in-depth knowledge in a Master’s program. Once you have completed your Bachelor’s degree in Digital Business Management, you will be qualified for Master’s degree programs throughout Germany, Europe, and worldwide.

At the University of Hohenheim, you can gain further qualifications with the following Master’s degree programs:

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